Agritech startup Superplum has secured $15 million Series A funding led by incoming Chairman Erik Ragatz, former Partner and Senior Advisor of global private equity firm Hellman & Friedman. It is an important moment for the company that specializes in premium fresh fruits.
Superplum was founded in 2019 and since then it has pioneered in a direct-from-farm produce supply chain. It utilizes proprietary technology and robust cold-chain infrastructure to revolutionize how fruits are grown and distributed. Its approach is simple and it is to focus on enhance fruit quality, extend shelf life as well as reduce food waste. All these are believed to be improving farmer incomes across India.
it deals in a diverse range of fruits including mangoes, litchis, apples, grapes, cherries and plums. All these are sourced through a network of farmers across 22 states in the country. The entire process is transparent and consumers can access pesticide test reports for each batch.
With the fresh capital the startup plans to strengthen its infrastructure and transform produce supply chains nationwide. The investment highlights growing demand for technology-driven solutions in India’s fresh fruit market.
The expansion strategy includes partnerships with major online platforms including Amazon Fresh, Zepto, Swiggy and Blinkit. The products will also be made available at leading retailers such as Spar, Metro, Lulu, Modern Bazaar, More, Trent and several neighborhood stores in NCR, Bengaluru and Mumbai.
Apart from all these, the fresh fruit startup is simultaneously eyeing the international markets. The company lately introduced its traceable branded products globally. It has a state-of-the-art supply chain infrastructure and this is a great opportunity for Indian tropical fruits in the global markets.
