Influencer marketing company vHub.ai hasraisedan undisclosed funding in a seed round from a clutch of investors including Z21 Ventures and Start Up India Seed Fund Scheme.
Several existing early-stage angel investors who supported Vhub’s initial launch and development phaseshave also participated in the round.
The funds will be utilised in advancing the company’s AI technologies to deepen influencer discovery analytics and in enabling more precise connections between brands and influencers. vHub.ai also plans to develop additional tools to understand their audience on their social media pages better and to devise marketing strategies around that.
“We are thrilled to partner with Z21 Ventures on this journey. This funding not only validates our vision but also empowers us to accelerate our innovations, making influencer marketing as measurable and reliable as traditional digital marketing,” said Sachin Modi, CEO of vHub.ai. The funding will also help the company in scaling up its technology to accommodate thousands of brands and to facilitate expansion into international markets. Since its inception, vHub.ai has grown significantly, and is now supporting over 40,000 influencers and more than a hundred brands.
The influencer marketing industry is projected to grow exponentially, with current valuations at over $13.8 billion globally. The industry faces challenges like influencer discovery, navigating influencer authenticity and optimizing campaign ROI. These are some areas where vHub.ai provides targeted solutions.
VHub.ai’s AI-driven SaaS platform empowers brands and advertisers with deeper insights into their target audiences on platforms like Instagram, YouTube, and LinkedIn solutions. It focuses on making influencer marketing more effective through data-driven strategies, it simplifies the discovery of influencers with detailed analytics, it offers tools to identify and filter out inauthentic influencers and provides an ROI-driven approach in influencer marketing.
Over the next three years, vHub.ai plans to develop additional features on its platform, scale its reach to thousands of brands, and expand presence in key international markets.
